McDonald’s is running billboards around Flint, Michigan, advertising their coffee as “90210 taste. 48503 budget.” 48503 is a zip code in Flint. More about this, including a photo, is available at Sociological Images. From Googling around, it appears that they are running similar ads with the zip code 48066 in that area, which is in Roseville, Michigan, a Detroit suburb.
It’s an interesting use of the zip code to invoke cultural meanings.
Call me humorless, but I’ve got to say, if I saw one of these billboards in my neighborhood, declaring “90210 taste. 63107 budget.” …I’d probably be pissed. But that’s just me.
I’m curious: What do you think about this? How would you feel if your zip code was on this billboard?